SIFT – SoW 1.1SIFT – SoW 1.1
Cannaball Ads × BIX Tech · November 10, 2026Cannaball Ads × BIX Tech · November 10, 2026
Lucas Menegazzo · Delivery Manager · BIX TechLucas Menegazzo · Delivery Manager · BIX Tech
What we'll cover todayWhat we'll cover today
01 · Team & ways of working01 · Team & ways of working
Who's who, and the working agreement for the next three months.Who's who, and the working agreement for the next three months.
02 · Prototype deep dive02 · Prototype deep dive
Your walkthrough of the prototype. The main part of this call.Your walkthrough of the prototype. The main part of this call.
03 · Game plan03 · Game plan
The assessment and the development order, with dates.The assessment and the development order, with dates.
04 · Next steps04 · Next steps
Decisions to make together and what we need from you.Decisions to make together and what we need from you.
Your BIX team.Your BIX team.
Lucas MenegazzoLucas Menegazzo
BIX Tech · Delivery Manager: planning, backlog and communicationBIX Tech · Delivery Manager: planning, backlog and communication
Cácio LucasCácio Lucas
BIX Tech · Full Stack Developer: technical owner of SIFT, builds and maintains itBIX Tech · Full Stack Developer: technical owner of SIFT, builds and maintains it
Maurício d'ÁvilaMaurício d'Ávila
BIX Tech · Software Engineering Tech Lead: advisory support to the teamBIX Tech · Software Engineering Tech Lead: advisory support to the team
A part-time squad, working from your backlog.A part-time squad, working from your backlog.
of development starting Nov 10, extendable month to month.of development starting Nov 10, extendable month to month.
of development, plus 20h/mo of delivery management.of development, plus 20h/mo of delivery management.
working window, Monday to Friday. Shifts to 8 AM–5 PM ET in March.working window, Monday to Friday. Shifts to 8 AM–5 PM ET in March.
Statement of Work No. 1.1
Engagement agreements.Engagement agreements.
Your prioritiesYour priorities
We work from a shared backlog, and you decide what comes first.We work from a shared backlog, and you decide what comes first.
Weekly check-inWeekly check-in
A recurring call for progress and decisions, plus an async channel for day to day.A recurring call for progress and decisions, plus an async channel for day to day.
HolidaysHolidays
Our team follows the Brazilian calendar: Nov 20, Dec 25, Jan 1 and Carnival (Feb 8–9). We'll always let you know ahead.Our team follows the Brazilian calendar: Nov 20, Dec 25, Jan 1 and Carnival (Feb 8–9). We'll always let you know ahead.
Additional hoursAdditional hours
If you need more than the monthly allocation, we'll agree on it with you in advance.If you need more than the monthly allocation, we'll agree on it with you in advance.
A few things to set up together.A few things to set up together.
ChannelChannel
Where we talk day to day: Slack, email or another tool you already use.Where we talk day to day: Slack, email or another tool you already use.
Weekly callWeekly call
A fixed slot for progress and decisions, within 7 AM–4 PM ET.A fixed slot for progress and decisions, within 7 AM–4 PM ET.
Deliverable sign-offDeliverable sign-off
Who reviews and approves each deliverable on your side.Who reviews and approves each deliverable on your side.
Invoicing emailInvoicing email
The address that should receive our monthly invoices.The address that should receive our monthly invoices.
Current prototype
deep dive.Current prototype
deep dive.
What it does, who uses it,
and how a click flows through it.What it does, who uses it,
and how a click flows through it.
Questions we'd like to leave with answered.Questions we'd like to leave with answered.
The customerThe customer
Who buys SIFT (networks, agencies) and how they use it day to day.Who buys SIFT (networks, agencies) and how they use it day to day.
The click flowThe click flow
From the affiliate link to the tracker and back: where SIFT sits and what it changes.From the affiliate link to the tracker and back: where SIFT sits and what it changes.
Per-click processingPer-click processing
What is checked on every click, and what could run after the decision.What is checked on every click, and what could run after the decision.
Where the time goesWhere the time goes
Which parts of today's 1–3 s come from the checks and which from the platform.Which parts of today's 1–3 s come from the checks and which from the platform.
Trackers & partnersTrackers & partners
Which tracker to prioritize first, and where the conversations with partners stand.Which tracker to prioritize first, and where the conversations with partners stand.
Current stackCurrent stack
Services in use: cloud accounts, payments, IP data, domains.Services in use: cloud accounts, payments, IP data, domains.
Weeks 1–2: assessment.Weeks 1–2: assessment.
Nov 10–23, the first stage of a 3-month build running through Feb 9, 2027.Nov 10–23, the first stage of a 3-month build running through Feb 9, 2027.
Nov 10–12 · Access and code mappingNov 10–12 · Access and code mapping
Base44 project, code and data export, and any docs. We map how the prototype works today.Base44 project, code and data export, and any docs. We map how the prototype works today.
Nov 12–16 · Tracker pass-through testNov 12–16 · Tracker pass-through test
A small test on the first tracker to confirm parameters and conversions survive the SIFT hop.A small test on the first tracker to confirm parameters and conversions survive the SIFT hop.
Nov 17–19 · Prototype deep dive & architectureNov 17–19 · Prototype deep dive & architecture
Sessions with your technical contact on fraud logic and the click flow, feeding the architecture and data model.Sessions with your technical contact on fraud logic and the click flow, feeding the architecture and data model.
Nov 23 · Assessment readoutNov 23 · Assessment readout
Architecture, plan and acceptance criteria for each deliverable, reviewed with you.Architecture, plan and acceptance criteria for each deliverable, reviewed with you.
Development order &
expected delivery dates.Development order &
expected delivery dates.
Dates may shift; we'll track progress and update them every week.Dates may shift; we'll track progress and update them every week.
Nov 24 – Dec 7 · Fraud detection with IPQSNov 24 – Dec 7 · Fraud detection with IPQS
Bring IPQS into the evaluation to improve accuracy and keep false positives low.Bring IPQS into the evaluation to improve accuracy and keep false positives low.
Dec 8 – Jan 4 · Productization and the first tracker integrationDec 8 – Jan 4 · Productization and the first tracker integration
Move what already works in Base44 to a real product, and integrate the first tracker.Move what already works in Base44 to a real product, and integrate the first tracker.
Jan 5 – Jan 18 · Infrastructure and latencyJan 5 – Jan 18 · Infrastructure and latency
Move the click path off Base44 to cut the 1–3 s redirect.Move the click path off Base44 to cut the 1–3 s redirect.
Jan 19 – Feb 9 · Launch supportJan 19 – Feb 9 · Launch support
Live traffic, fixes and tuning before the development phase ends.Live traffic, fixes and tuning before the development phase ends.
What we'll decide together
during the assessment.What we'll decide together
during the assessment.
DomainDomain
A new SIFT domain per network, or the network's existing tracking domain?A new SIFT domain per network, or the network's existing tracking domain?
CloudCloud
Cloudflare or AWS. You have both; we'll recommend after the assessment.Cloudflare or AWS. You have both; we'll recommend after the assessment.
IPQSIPQS
Which plan and products, and how often each click is checked.Which plan and products, and how often each click is checked.
BillingBilling
What counts as a billable click, and the pricing model for networks.What counts as a billable click, and the pricing model for networks.
First trackerFirst tracker
The partner we start with, and a test account to work with.The partner we start with, and a test account to work with.
Target metrics & definition of doneTarget metrics & definition of done
Targets for accuracy, false positives and latency, and what "done" means for each deliverable.Targets for accuracy, false positives and latency, and what "done" means for each deliverable.
To get started this week.To get started this week.
Thank you.Thank you.
Questions?Questions?
Lucas Menegazzo · lucas.menegazzo@bix-tech.comLucas Menegazzo · lucas.menegazzo@bix-tech.com